Understanding the benefits of a multi-marketplace business model in E-commerce
A multi-marketplace approach will be a necessity for any business in 2023 that is striving to become an E-commerce giant. We get it, you may be doing a fantastic on a single marketplace, with a captive audience and reoccurring sales. However, sticking to one marketplace solely is cutting your chances of further growing your brand. With help from GEE, Onbuy and Wish your brand has the ability to grow expediently and internationally.
It is simple, the more marketplaces you launch on (as long as your product/s match their customer demographics) the more sales you will make. No marketplace is the same, meaning that with each marketplace you launch on your business is likely to be introduced to a new set of customers. Those who shop online usually have a preferred marketplace to shop on, therefore, the possibility of overlap in customers is relatively low despite your branching out to other markets.
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