Author: David Cullum

As more and more people are taking advantage of the growing trend of selling online and more specifically, on Amazon, so too more and more software tools are being released to help eCommerce sellers achieve profitability and success in the competitive marketplace. But which is the best tool for you? There are a lot of choices out there but today we’re going to cover Helium10 as...

Whether you are an established seller or a newbie looking to get into the eCommerce business, chances are you don’t know everything you could when it comes to the Amazon A9 algorithm. Understanding how the algorithm works means you can rank highly on Amazon searches, which is the number one thing you can do to drive traffic to your listings, to ultimately drive sales. Effectively applying...

‘The number of followers you have means nothing if you can't build a community of like-minded people who care and engage’ this kind of encompasses Dream 100 perfectly. What is Dream 100? It’s a form of relationship marketing that's solely about finding your target/ideal hundred people in your market or niche who are already selling to a warmed-up audience and connecting and collaborating with them to grow...

We often consider third-party logistics (3PL) as one of the final jigsaw pieces in the expansion puzzle. Once you've done the first 5 steps in our success pathway, your business and products are compliant, you’ve launched into the EU, optimized your listings and started promotion. You might want to look at getting that little bit extra out of your international eCommerce venture and maybe getting...

We talk about at the first part of our 6-step pathway, Compliance, often with it being such a core part of our solution with VAT, Product Label Compliance, and Responsible Person. But actually, there is one other thing that is important that you make sure to get right at the beginning of your expansion before you even start to expand – and that is registering...

When you are expanding into Europe, there comes the time where you inevitably need to translate your products, but to what extent needs to be done to be not only successful but also remain compliant. The first step is obviously that your listings need to be translated, we have talked about that in the past, Amazon will auto-translate your listings into the marketplace country language where...

After Amazon's recent announcement stating they are stopping support for HTML code in the content for product detail pages as of June 8th, 2021, it is crucial to look at how you can use Enhanced Brand Content in its place to keep that visual appeal. What is Enhanced Brand Content? Amazon has created a lot of different features that can help users sell better, from advertising and...