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Finding The Top Amazon FBA Products to Sell in 2020

Finding The Top Amazon FBA Products to Sell in 2020

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Searching for a product to sell on Amazon FBA can be time consuming, tiring and frustrating! It can be a long and tedious process if you don’t know what to look for.

We’ve been there, done it and got the t-shirt, several times! Now we want to help sellers like you, discover the top selling products on Amazon FBA that can make you serious money.


A great place to start your research is Amazon itself, when you land on Amazon you will find the following tabs:

best sellers

hot new releases

movers and shakers (these are the products that are rising to the top)

most wished for

most gifted

From there, you can identify the top products based on sales for each category, which can help you identify a niche market within each category and give you ideas for different products

Top tip: whilst your browsing these products, check out their reviews and think of improvements you can make on current best sellers in each category that will set you apart from competitors.

Other sources to conduct product research are Jungle Scout and Helium 10, which are paid seller tools that allow you to make data-driven decisions and reveal profitable product opportunities and much more.

Top tip: Look for high demand, low competition items with less than 100 reviews within your niche.


The best category is going to depend a lot on you, your brand (or the brand you want to build) and the amount you’re willing to spend.

You need to make sure that whichever category you choose, you can source the products at a price that gives you a sound profit margin and that those products will fit your brand, if that is something you are thinking about.

The top performing categories on Amazon in 2020 so far are:




Toys & Games

Whilst these categories will have high competition, don’t rule them out! The trick is to narrow down your product to a particular niche (which in turn will reduce the amount of competition) and ask yourself the following questions:

How can this product help my target market? What problem is it solving for them?

Make sure you answer these questions to ensure you are buying the right product for your target market!

Product Characteristics

A good rule of thumb is to look for products within the £30 -£60 range; products at these price points are going to ensure you can cover things like FBA fees and advertising costs comfortably.

Products higher than £60 tend to get lower conversion rates as the percentage of people that see your product/are actively looking to spend that much drops.

You also need to keep in mind seasonality; ideally you want to look for products that are not seasonal and can be sold throughout the year, not just during certain holidays.

The best items for FBA are going to be small and lightweight, not only is it faster and cheaper to import these types of products, it will also cost you less in Amazon fees.

Selling Internationally

When searching for a product to sell on Amazon, you need to ask yourself: “where am I going to sell this product?”

A product that is a best seller in the US is likely not going to be a best seller in the UK, and vice versa.

You will need to factor this into your product search and plan which products you can feasibly sell in each country, to prevent wasting money, battling long-term storage fees and other issues down the line.

If you would like assistance with this, please contact us to discuss our Feasibility Study service that will enable us to do some research into how feasible your product is to sell in each marketplace.

Lastly, when looking for a product to sell on Amazon FBA, put yourself in your ideal buyers shoes… How can your product help them? What problem are you solving for them? Make sure you answer these questions to ensure you are buying the right product for your target market!

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