What is the Amazon Brand Referral Program? Am I eligible?

Amazon recently unveiled the launch of the Brand Referral Bonus program. This program can help you delight more customers by aiming to accelerate your growth, save money, and improve the efficiency of your non-Amazon marketing efforts.

As a member of the Brand Referral Bonus program, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The more traffic you bring, the more opportunities you have to earn a bonus. The bonus is provided as a credit on your referral fees.

Why join the Brand Referral Bonus program?

• Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon.
• Save money by receiving bonuses that average 10% of sales from traffic you have driven to Amazon.
• Improve advertising efficiency by receiving the same bonus for customer purchases of additional products from your brand up to 14 days after they click the ad.

With the tremendous growth all platforms in the eCommerce sector has seen in recent years, sellers need to be smart about their marketing efforts in order to drive sellers to their brand and products through different channels.

Amazon continues to hold a big chunk of eCommerce buyers and has been able to build a reputation to get users to buy, but usually is not in the marketplace where clients engage with a brand. The program could be a way for users to buy from Amazon and engage with your brand elsewhere.

I don’t own a brand, but I do drive traffic to my Amazon listings through non-Amazon marketing campaigns. Is there a program I can participate in?

All sellers are able to enroll in the Amazon Associates program to earn and monetize their traffic with up to a 10% commission on purchases brought in by their marketing efforts.